Please describe a little bit about your company and the services you offer.

The Saucedo Company has been providing security products and lock hardware to the El Paso, Texas region since 1917. In addition to being a security lock distributor, The Saucedo Co. offers complete locksmith services and access control systems.

How did you get into this line of work?

My great-grandfather came to El Paso in 1917 to start a locksmith company. His impact as one of the first locksmiths in the area has made our family name, Saucedo, synonymous with locks. As a 4th generation Saucedo, it was a natural and easy transition from the corporate world into the family business.

Your page about lock bumping seems really interesting. Can you explain this concept further?

Lock enthusiasts have long enjoyed the hobby of “defeating” locks. This is good for the industry because it allows lock manufactures the opportunity to adapt and change their locks as flaws are detected. Unfortunately, some individuals have decided to take their knowledge and put “how to” videos on the Internet ? such as lock bumping. Most residential grade locks are designed to keep doors locked, not withstand concerted efforts to manipulate the cylinders. Lock bumping shocks the key cylinder into thinking the actual key is being used, therefore, opening without a problem. It’s easier than picking a lock and this knowledge has been the cause of a lot of crime. Buying high security locks for your home is the best insurance money can buy.

I notice that you are a member of the ALOA. What exactly does this mean? What do you need to do in order to join this organization?

ALOA stands for the Associated Locksmiths of America. It is a group of professional locksmiths that function as the authority on certain security issues within the locksmith industry and is currently leading the charge on combating illegal and fraudulent locksmiths. A locksmith needs to fill out an application and pay an annual fee to become a member, pending approval.

What should homeowners be looking for in a qualified locksmith company?

First, the industry is heavily regulated so ask to see their locksmith license from the Texas Department of Public Safety. Secondly, scrutinize their reputation and professionalism ? such as uniforms, vehicles and online assets, such as their website and consumer reviews. DON’T feel you have to use a person that looks questionable, remember, YOU are the client and you deserve to be treated with respect and professionalism.

What should new homeowners or inexperienced homeowners be aware of when dealing with a locksmith company?

Make sure you TRUST them – the locksmith you hire is walking into your home and handling the security of your keys. Ask for referrals from friends on whom to use or visit a locksmith company at their office. If they don’t have an office, proceed with caution. It’s better to pay an established locksmith with a storefront a little more because they most likely guarantee their workmanship and have roots within their respective communities.

Have keyless entry systems become more popular as technology has evolved or do you find people still before the key locks?

Keyless door hardware has been around for decades. And as technology improves, the hardware becomes more impressive. However, most homeowners still prefer keys for their homes. Some view keyless locks are complex and expensive, therefore, creating certain misconceptions that stand as a barrier to entry for keyless locks within the residential hardware sector.

What sets your business apart from other comparable companies? Is there anything you believe you do better/different?

We are a 96-year-old family business that operates with our last name as the brand ? we stand behind our work and take it personal. The success of our family business has been deeply rooted in the personal relationships we make on a daily basis with our customers. This success has translated into 4 generations of family working together and employing hundreds of individuals that have stimulated our local economy throughout the years. Our family name has become synonymous with locks and security. We view each business transaction as an audition to earn a customer’s business for life. Building a trusting relationship is critical because our customers entrust the security of their families and valued assets to our family. Our name and reputation depend on providing customers a comfort that cannot easily be measured or quantified, and that is, peace of mind.

Do you have any new plans for your company in the near future?

The Saucedo Co. plans to scale the business and expand their privately labeled products. We currently design, market and distribute certain lock and security products, such as keys, specialty locks and safes. Our strategic plan includes increased inventories to help with product fulfillment and with the sourcing requirements of mass merchandisers. Expanding our privately labeled products into the retail sector will provide trusted value to consumers and continue to grow the business. In addition, we plan to set up an eCommerce website and grow our sales through this platform. With our command of interactive media and the video production capabilities we have in-house, we can confidently say we are the only company currently offering product portfolios via video marketing. Being industry leaders and marketers in the lock and security field is a recipe for precipitous growth and success.

What are the most difficult kinds of projects?

Trying to fix old locks that have, either sentimental or historical, value. These projects usually require making or molding custom parts since the locks are no longer made. We enjoy these projects, but, unfortunately, the time it takes to resolve these kinds of problems is inconvenient for the customer.

What’s the best way for people to get in contact with you?

Email or phone: davide@saucedocompany.com, 915-566-7101.